dollface s2

Pitch Concepts & Social Design

During my at MOCEAN, I took on a key conceptual and visual design role for various pitches that the company presented to different studios and brands. One standout project was Season 2 of Hulu's Dollface, a pitch we successfully secured, leading us to create the digital creative for the show's promotion. The show embodies a bright, bubbly, and millennial-core aesthetic, which allowed us to push our design boundaries in this campaign. My contributions included concepting for the pitch and campaign, GIF animation, asset design for video, layout design and photo compositing.