ghost paradise

In May 2022, I had the privilege of art directing the branding for a small business venture from someone close to me. The concept merges fashion and fungi, creating a one-stop shop for vintage up-cycled clothing and medicinal psilocybin. After a collaborative and playful logo design phase, we eventually finalized a whimsical mushroom ghost sipping on a tropical cocktail to represent 'Ghost Paradise'. I developed a color palette in Procreate and produced both full-color and black-and-white versions of the logo in Illustrator, ensuring a cohesive and impactful visual identity across branding, business cards, and merchandise.