Curaleaf

In 2023, I began freelancing with Curaleaf, a national cannabis dispensary chain, and quickly moved to a full-time position with their agency of record, Small Circle. For the next year, I developed a range of creative for social media, Email/MMS, and 360 print/digital campaigns across all in-house brands. A highlight of my time here was leading design for the national Valentine's Day campaign, which engaged customers and budtenders nationwide. I also developed a zodiac series matching cannabis strains to each sign, which expanded from New Jersey to a national rollout, and directed as well as edited a video promo for the Select and Grassroots Speakeasy event in New York City.