In 2021 and 2022, I was part of Cheesecake Factory's social design and strategy team at MOCEAN. I joined the team as a lead designer just as our company was hired to be the agency of record for all things cheesecake! In collaboration with my team, I conceptualized and designed various spots social platforms and web advertising. The goal was to give The Cheesecake Factory an edgy, quick-witted social media presence while staying true to the restaurant's brand and voice. We achieved this goal by leveraging social and pop culture trends, as well as current events. This was a really fun account and team to be a part of, where I had the opportunity to let my strategy and design skills shine.